Senior Product Marketing Manager

Category:  Products

Chiasso, TI, CH New York, NY, US Toronto, ON, CA Zurich, Zurich, CH Geneva, Geneva, CH

Job location: Remote in Switzerland, Canada or United States (preferably East Coast) 

Do you want to have a meaningful global impact and be an integral part of a fast-growing business? Do you want to create unique, individual experiences for end users and impactful journeys? Then Appway is looking for you!
We are looking for a creative, talented and dynamic Senior Product Marketing Manager. You will be responsible for owning Product Marketing, including positioning, messaging and targeting of Appway products globally.

You will be a key driver in Appway’s future growth, through launching new products, enabling a global sales force, co-creating key campaigns and defining business solution led go-to- market strategies and evangelizing new innovations.

You will work closely with our Product Management team as well as our FSI specific Solution Marketing team to help drive the product launch and go-to-market strategies. You will also work closely with our Customer Success Managers, Account Executives, Solutions Sales Consultants and Architects, in order to enable them to effectively position our products and differentiate our offerings from our competition.

Are you the perfect fit for Appway?

  • You love technology and the marketing of virtual products

  • You like to work as part of a diverse team, you are a problem-solver, strive to learn new things and you will apply your skills to support Appway’s customer needs

  • You enjoy finding ways to feed intelligence back into the products and tasks you work on, as well as with your team

  • Analytical mindset, driven by number 


  • Create and own the product voice and positioning for a set of Appway products. It will be your responsibility to define a clear, differentiated and defensible position for Appway overall as well as by product

  • Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc.

  • Measure, analyze and optimize all touch points of the customer journey through data-analysis and data-driven decisions based to create customized marketing strategies based on feature adoption, product usage and acquisition channels.

  • Performing market, customer and competitive research (primary or secondary) to segment the market and produce buyer insights, identifying what opportunities, challenges and dynamics exist for the business and its products

  • Fostering growth through customer advocacy

  • Applying technology and data to increase marketing reach, grow segmentation, accelerate demand, streamline processes and make more informed decisions

  • Managing the performance of the products, programs and collaboration with other stakeholders

  • Create sales tools and collaterals including presentations, data sheets, case studies, demo videos and white papers. Train and support Appway’s global Sales team and partners to articulate product positioning and advantages

  • Partner with the Appway’s Solution Marketing team and Marketing Communications team to design and launch campaigns to create measurable pipeline impact and brand awareness with key enterprise buyers

  • Provide other Appway Marketing teams with content to increase coverage of Appway in key analyst publications, trade, business and national press.

  • Develop relationships with key Appway customers, helping to turn these customers into references

  • Lead and manage analyst engagement and relationships  


  • 5+ years of product marketing experience for a B2B SaaS organization that targets primarily an enterprise segment  

  • Strong experience in selling and marketing enterprise software to financial services businesses on a global scale across North America, EMEA and the Asia Pacific regions

  • Experience working with data driven solutions targeting marketing and product buyers at both executives, managers and users’ level

  • Experience in cross functional areas such as pre-sales, sales, product management or strategy are a plus

  • Ability to effectively communicate to stakeholders at all levels of the organization—from the end user (business and technical buyers) to the decision maker (economic buyer)—with excellent written, oral and presentation skills.

  • Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects.  Strong storytelling skills at both conference level and 1:1 with specific customers and prospects.

  • Ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision

  • Deep understanding of the marketing and/or product tech categories, with previous experience serving as a subject matter expert

  • Ability to prioritize projects effectively, juggling multiple projects with tight deadlines